SuperBowl Super Contest
Official Rules

NO ENTRY FEE/PURCHASE NECESSARY TO ENTER FOR A CHANCE TO WIN. A PURCHASE WILL NOT INCREASE AN ENTRANT’S CHANCE OF WINNING.
ONLINE SUBMISSIONS ONLY.

1. How to Enter.Log onto http://www.australian-lamb.com/contest?code=superbowl2010, complete the online entry form, submit a digital photograph in a JPEG format with a maximum file size of 1Mb (megabytes) and click the submit button. Photograph must show Australian lamb. Entrants must know the names and addresses of all identifiable people in their photographs. By submitting an entry form, each Entrant certifies to Sponsor that he or she has obtained all necessary consents of any persons featured in any photograph for the Sponsor to use the photograph for any purpose contemplated by these rules. Failure to obtain consent will result in disqualification from contest. Entrant confirms and promises that entry is original and does not infringe the intellectual property rights of any third party. By participating, entrant agrees that ownership of the entry and all intellectual property rights in the entry is assigned to the Sponsor and will do all things reasonably necessary to give effect to that assignment. Entrant agrees to sign any further documentation required by the Sponsor to give effect to this clause.

Limit one (1) entry per email and/or household address during the Contest Period. No automated entry devices and/or programs permitted. All entries become the sole and exclusive property of the Sponsor and receipt of entries will not be acknowledged or returned. Delivery of prize requires a street address (no P.O. Boxes). Sponsor is not responsible for lost, late, illegible, stolen, incomplete, invalid, unintelligible, misdirected, technically corrupted or garbled entries, which will be disqualified, or for problems of any kind whether mechanical, human or electronic. Only fully completed entry form and photograph submitted in correct format as above is eligible. Proof of submission will not be deemed to be proof of receipt by Sponsor.

2. Start/End Dates. Contest begins at 12:00 AM ET on February 7, 2010 and ends at 11:59 PM ET on February 22, 2010 (the “Contest Period”).

3. Eligibility. Participation open only to legal residents of the 50 United States or the District of Columbia who are 18 or older as of date of entry. Void outside of the 50 United States and the District of Columbia, and where prohibited, taxed or restricted by law. Employees, officers & directors of Meat & Livestock Australia (“Sponsor”) and its parent companies, subsidiaries, affiliates, partners, dealers, advertising and promotion agencies, manufacturers or distributors of sweepstakes materials and their immediate families (parents, children, siblings, spouse) or members of the same household (whether related or not) of such employees/officers/directors are not eligible to enter. Contest may only be entered in or from the 50 United States and the District of Columbia, and entries originating from any other jurisdiction are not eligible for entry. All federal, state and local laws and regulations apply.

4. Judging/Odds. Entries will be judged by the Sponsor on the basis of creativity, photographic quality, and effectiveness of conveying the mood of the event. Entries that fail to comply with the Official Contest Rules will be disqualified.  Decisions of the judges are final. Odds of winning depend on the number of eligible entries received during the Contest Period (estimated odds of winning 1:4,000).

5. Prize. One (1) Grand Prize will be awarded after the Contest Period. The Grand Prize consists of one BeefEater Grill (retail value $769.00). Prize is non-transferable. No substitution or cash redemption. In the case of unavailability of the prize, Sponsor reserves the right to substitute a prize of equal or greater value.

6. Notification. Winner will be notified by email using the address supplied on the entry form within forty-five (45) days from the contest end date, and will be required to sign and return, where legal, an Affidavit of Eligibility and Liability/Publicity Release within five (5) days of prize notification. If the winner cannot be contacted within five (5) calendar days of first notification attempt, if the prize or prize notification is returned as undeliverable, if the winner rejects his/her prize or in the event of noncompliance with these Contest rules and requirements, such prize will be forfeited and an alternate winner will be selected from all remaining eligible entries. Upon prize forfeiture, no compensation will be given.

No winner will be certified until he or she has agreed in writing that his/her name, address (city and state), likeness, photograph, picture, portrait, voice, biographical information and/or any statements made by the winner regarding the Contest or Sponsor for advertising and promotional purposes without notice or additional compensation, except where prohibited by law. He or she will also be required to sign a release provided by the Sponsor to this effect and obtain a release or permission from anyone with proprietary rights in the winning photograph (such as artwork, trademarks or a person’s likeness). The prize will be delivered within fifteen (15) days of the date the Sponsor obtains all releases and permissions. Refusal or inability to provide such releases or permissions will result in entrant’s disqualification in this photo contest, and any prizes will be forfeited.

7. Conditions. All federal, state and local taxes are the sole responsibility of the winners. By participating, entrants and the winner agree to release and hold harmless Sponsor, its advertising and promotion agencies and their respective parent companies, subsidiaries, affiliates, partners, representatives, agents, successors, assigns, employees, officers and directors, from any and all liability, for loss, harm, damage, injury, cost or expense whatsoever including without limitation, property damage, personal injury and/or death which may occur in connection with, preparation for, travel to, or participation in Contest, or possession, acceptance and/or use or misuse of prize or participation in any Contest-related activity and for any claims based on publicity rights, defamation or invasion of privacy and merchandise delivery. Sponsor is not responsible if Contest cannot take place or if the prize cannot be awarded due to prize availability or shipping delays or interruptions due to acts of God, acts of war, natural disasters, weather or acts of terrorism. Entrants who do not comply with these Official Rules, or attempt to interfere with this Contest in any way shall be disqualified.

8. Additional Terms. In case of dispute as to the identity of any entrant, entry will be declared made by the authorized account holder of the email address submitted at time of entry. “Authorized Account Holder” is defined as the natural person who is assigned an email address by an Internet access provider, online service provider, or other organization (e.g., business, educational, institution, etc.) responsible for assigning email addresses or the domain associated with the submitted email address. Any potential winner may be requested to provide Sponsor with proof that such winner is the authorized account holder of the email address associated with the winning entry. Any other attempted form of entry is prohibited; no automatic, programmed; robotic or similar means of entry are permitted. Sponsor, its affiliates, partners and promotion and advertising agencies are not responsible for technical, hardware, software, telephone or other communications malfunctions, errors or failures of any kind, lost or unavailable network connections, web site, Internet, or ISP availability, unauthorized human intervention, traffic congestion, incomplete or inaccurate capture of entry information (regardless of cause) or failed, incomplete, garbled, jumbled or delayed computer transmissions which may limit one’s ability to enter the Contest, including any injury or damage to participant’s or any other person’s computer relating to or resulting from participating in this Contest or downloading any materials in this Contest.

Sponsor reserves the right, in its sole discretion, to cancel, terminate, modify, extend or suspend this Contest should virus, bugs, non-authorized human intervention, fraud or other causes beyond its control corrupt or affect the administration, security, fairness or proper conduct of the Contest. In such case, Sponsor will select the winner from all eligible entries received prior to and/or after (if appropriate) the action taken by Sponsor. Sponsor reserves the right, at its sole discretion, to disqualify any individual it finds to be tampering with the entry process or the operation of the Contest or web site. Sponsor may prohibit an entrant from participating in the Contest or winning a prize if, in its sole discretion, it determines that said entrant is attempting to undermine the legitimate operation of the Contest by cheating, hacking, deception, or other unfair playing practices (including the use of automated quick entry programs) or intending to annoy, abuse, threaten or harass any other entrants or Sponsor representatives.

CAUTION: ANY ATTEMPT BY AN ENTRANT TO DELIBERATELY DAMAGE ANY WEB SITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST MAY BE A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, THE SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW.

9. Use of Data. Sponsor will be collecting personal data about entrants online, in accordance with its privacy policy. Please review the Sponsor’s privacy policy at http://www.australian-lamb.com/privacy-policy-lamb. By participating in the Contest, entrants hereby agree to Sponsor’s collection and usage of their personal information and acknowledge that they have read and accepted Sponsor’s privacy policy.

10. Winner Information. To obtain grand prize winner information, send a self-addressed, stamped envelope by February 23, 2010 to MLA Super Bowl Super Contest, Winner Information, 1401 K St NW, Ste 602, Washington DC 20043.

11. Sponsor. Scott Hansen, Regional Manager, North America, Meat & Livestock Australia, North American Headquarters, 1401 K St NW, Ste 602, Washington DC 20043.